Stranger Will Archives » Page 3 of 22

What is the value of a Goodreads.com book Giveaway? 93% of entrants had never heard of me. 88% plan on reading my books.

February 25, 2012

Does giving away your books lead to more readers, and in turn, more fans? I’ve long read of the marketing effectiveness of giving away books using the Giveaways option at Goodreads.com. And though I’ve conducted one giveaway in the past (for Stranger Will) I’ve not yet been able to confidently attribute any gains in readership or sales due to that giveaway. With this attribution gap in mind, I set out to conduct a giveaway for As a Machine and Parts, that would allow me to more precisely measure the value of a Goodreads.com user. My conclusion: a Goodreads.com user stands a great chance of becoming a reader. The setup I listed a 2 copy giveaway for As a Machine and Parts to take place between 2/3/2012 and 2/15/2012. During this time the giveaway received a total of 398 entries. After the giveaway was closed for entries, I followed up with…

Book Metadata. Let the Algorithm Sell Your Books For You. A Primer.

February 11, 2012

There’s a rule when it comes to search engine optimization: Content is King. Basically, this means that above everything else—all the link building, code tweaking, and social networking—the most important factor of any well-optimized web presence is the content itself. What good is your website without compelling content? And without compelling content, how can you expect other websites to link back to yours? I would go so far as to suggest the rule should be Content is God, but then we lose out on the lovely alliteration. But the Content is King rule governs everything, not just your website or social profiles. Your books themselves actually contain Kingable Content that can be tweaked and optimized for marketing benefits. I’m not suggesting that you to manipulate your book’s words for the sake of search engines; that would be [keyword]ing+<h1>stupid</h1>. Rather, I’m here to clue you in to an area of underutilized…

What is Domestic Grotesque Fiction and Why Do I Write It?

January 21, 2012

I’ve called myself a writer of grotesque family fiction, but what does that term really mean? I give a brief definition of grotesque domestic fiction, or grotesque family fiction, by way of example, in an earlier blog post: Take a family situation—usually some sort of broken family dynamic—mix in something grotesque—possibly morbid but not necessarily—and you’ve probably got domestic grotesque. But I don’t know if that fully captures it. Up front, I have to say that I’ve always been the type to back away from definitions that try too hard to avoid definition. You know the type; those writers who say, “No, I don’t write horror fiction, I write transgressive commentaries on modernist life where social norms are exposed as metaphorical fangs in the collective neck…” But in the world of marketing, it is important to simultaneously embrace and reject established genres. You know, ride coattails while sewing your own.…

Why I Write What I Write When I Write it: The Cymbal Analogy

January 7, 2012

Picture a drum cymbal, delicately balanced upon a point, say, a pencil tip. This represents my general mental stability. Without any external force, the cymbal remains unmoving. This is me in a vacuum, a sensory deprivation chamber of sorts, without anything to shift my head in any way. But of course, I don’t live in a vacuum. Instead, I live in a world constantly shifting and changing, and with those shifts, my head shifts. Writing is a way to help maintain equilibrium. Not in a padded room sort of way. Simply, in the way that other people may watch TV or exercise or read a book to maintain that equilibrium. But when I write something, despite the intentions to establish a stasis, the writing itself throws the cymbal off balance. Every word, every realized concept and idea, moves the cymbal. The more I write, the more the cymbal teeters further…

As a Machine and Parts is the official January 2012 Book Club pick at LitReactor

December 23, 2011

For those of you not in the know, LitReactor is a writer-focus site spawned by the minds behind ChuckPalahniuk.net, the official Chuck Palahniuk site. The site has received some high-praise not only from the writers who've come together to make up the blood of the community, but even Huffington Post has come out to offer a few kind words. Having my new novella, As a Machine and Parts, as the January Book Club pick for LitReactor feels a bit like a legacy of sorts, as my novel Stranger Will was the ChuckPalahniuk.net pick back in May 2011. So, head over to Amazon.com or directly to the Aqueous Books (the publisher) to purchase a copy and get ready for some elitist discussion on the finer points of snobbery.

I lost $ 75.48 on a Facebook ad campaign, and you can too! -OR- Can Facebook ads sell books? Quick answer: no. Long answer: noooooooooooooooo.

December 14, 2011

(part of my ongoing Search Engine Optimization for Authors series[ref]I understand that paid search ads aren’t traditionally umbrellaed under search engine optimization. However, because tracking and optimization is involved, I’m including it in the series[/ref]) Part of being a great author-marketer is knowing how to filter promotion time wastes from time worthwhiles. Some options are simple to filter. “Should I do a Goodreads.com giveaway to attract potential readers?” Yes (all it costs is the price of a few copies of a book to receive interest from hundreds of readers). “Should I rent a billboard for a month?” No (billboards offer either 1) travel-oriented products/services or 2) products with a high profit margin). Some options aren’t so simple. And in the case of the Facebook ad, prominence adds to the should I or shouldn’t I debate. Well, I’m here to help.

A selection of my strangest gifts ever given

November 29, 2011

I write domestic grotesque fiction, which is a term I think I made up, but is quite suiting to the themes and content of my stories and books. The most famous short story that I think would fit into the domestic grotesque genre is “Good Country People” by Flannery O’Conner (visualized quite creepily in this short film from the 1960s and quite cheesily in this student clip). Take a family situation—usually some sort of broken family dynamic—mix in something grotesque—possibly morbid but not necessarily—and you’ve probably got domestic grotesque. As you can imagine, Christmas is a fun time for my family. I’ve given quite a few quirky gifts. Though none could be tagged as grotesque, they are representative of the type of mind that would write a domestic grotesque story, I think. Tis the season and all that, so I figured I would share a few that I’ve so graciously…