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(part of my ongoing Unexpected Literary References series) On Monday April 1, 2013, The Colbert Report managed to squeeze in a subtle reference to Shirley Jackson's famous short story "The Lottery" at the very end of the clip below (titled "Health Care Lottery"). What's especially impressive is that he doesn't draw attention to the source material. This is ballsy considering that many people probably wouldn't get the reference (unless of course there was a recent film adaptation or something that I don't know about). This isn't the first time "The Lottery" has made it's way into popular media. Both South Park and The Simpsons have made references in the past.

No matter the reality, books feel to most of us like the last bastion of commercially untouched culture available to us. We see product placements in every TV show and movie, and ads occupying every inch of livable off-screen space, but books seem to be pretty much ignored by advertisers. Why is this? I’ve been hired by Caleb J. Ross Enterprises to explore this question. Oh, and for all of your enterprising needs, call on Caleb J. Ross Enterprises: “Enterprising Since Even Before Star Trek.” Mentioned in the video: Unexpected Literary References blog category: https://calebjross.com/category/lit-references/

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