Tag: newsletter

  • I lost $ 75.48 on a Facebook ad campaign, and you can too! -OR- Can Facebook ads sell books? Quick answer: no. Long answer: noooooooooooooooo.

    I lost $ 75.48 on a Facebook ad campaign, and you can too! -OR- Can Facebook ads sell books? Quick answer: no. Long answer: noooooooooooooooo.

    (part of my ongoing Search Engine Optimization for Authors series[1]I understand that paid search ads aren’t traditionally umbrellaed under search engine optimization. However, because tracking and optimization is involved, I’m including it in the series)

    Part of being a great author-marketer is knowing how to filter promotion time wastes from time worthwhiles. Some options are simple to filter. “Should I do a Goodreads.com giveaway to attract potential readers?” Yes (all it costs is the price of a few copies of a book to receive interest from hundreds of readers). “Should I rent a billboard for a month?” No (billboards offer either 1) travel-oriented products/services or 2) products with a high profit margin). Some options aren’t so simple. And in the case of the Facebook ad, prominence adds to the should I or shouldn’t I debate. Well, I’m here to help. (more…)

    Footnotes

    Footnotes
    1 I understand that paid search ads aren’t traditionally umbrellaed under search engine optimization. However, because tracking and optimization is involved, I’m including it in the series
  • How can authors use Google Analytics Events Tracking to understand their readers?

    How many times did readers download your sample chapters? How many times did readers view your new book trailer? How many times did your website visitors click a button to buy one of your books? How many times did someone click a link to read one of your stories posted at another website? All of these items can be tracked using Event Tracking in Google Analytics.

    What is Event Tracking? I’ll leave the details up to Google itself, but for our purposes think of Event Tracking as a second, deeper level of website analytics. Most of you are probably using your analytics program primarily to track how users interact with your website on a macro level (how many visits, most popular pages, how long visitors stay, etc). Event Tracking allows a micro level of tracking, where actual clicks and downloads on specific pages can be tracked.

    Anywhere a user can click, Event Tracking can be used. Let’s look at an example that an author could definitely use. (more…)

  • Choosing the right blogging platform for an author: it’s all about scripts and Google Analytics.

    (Announcing a new post category: Search Engine Optimization for Authors. Well, it’s new in that I’ve finally given a name to it, but as you can see by clicking over to the category, there are a few past posts that fit within this category)

    If you’ve read Christina Katz’s fantastic Get Known Before the Book Deal, or have been at all concerned about building that illusive “platform” so many industry types talk about then either 1) you are an author with a career somewhere between beginning and burgeoning, or 2) you’re interested in the publishing industry for slightly different, though I’m sure equally masochistic, reasons. Either way, one of the cornerstones of author presence in our Web 2.0 world (aren’t we at Web 2.1 yet, at least?) is the blog. Despite its cornerstone status, many authors aren’t sure where to begin. Or worse, they take the leap into bloggery without considering how to leverage such a forum for their own career goals (okay, time to put on the Purina checkerboard slacks, you sleazy salesman). (more…)

  • Bart Simpson and Little Women

    (part of my ongoing Unexpected Literary References series)

    Though the wonderful Pablo D’Stair recently called me out on the possible inaccuracy of calling this series “unexpected” literary references, I’m too far in to change the name (re: too lazy to change the name). And this latest find, from last week’s episode of The Simpsons, does not help defend any point I may have had about the unexpectedness of lit references in cartoons. Perhaps the series should be called “Great Unexpected Literary References For Those Who Don’t Watch Much TV But Also Don’t Read Much So Therefore Probably Only Bake Cookies And Make Crafts With Hot Glue Guns.”

    In this episode (S23E7 – “The Man in the Blue Flannel Pants”) Bart learns that he actually enjoys reading, and in doing so must hide his new love from Nelson and the rest of the bullies.

    Why is this reference blog worthy? First, I’m not very discriminating. Second, it’s refreshing to see the act of reading so directly supported in a TV medium. Many references appear as clever asides or Easter Eggs for the astute watcher, but here we see reading actually addressed directly as a worthy form of entertainment.

  • UPDATE: I Didn’t Mean to be Kevin pushed back to January 2012

    Just some last-minute tidying up that neither I nor the publisher wanted to rush.

  • Guest Post – Compelling and Inspiring Short Fiction Writers by Nadia Jones

    Guest Post – Compelling and Inspiring Short Fiction Writers by Nadia Jones

    This is a guest post by Nadia Jones who blogs at accredited online colleges about education, college, student, teacher, money saving, movie related topics. You can reach her at nadia.jones5 @ gmail.com.

    I consider myself an indiscriminant and voracious consumer of fiction. While I mostly read novels, occasionally I find myself balking at the prospect of beginning yet another huge work of fiction, too exhausted by a previous book to dive into the new world of the next one. In these moments of reader fatigue, I take great solace in the numerous gifted short fiction authors writing today. I could go on about the classics (Carver, O’Conner, Hemingway, etc.) but I think current short fiction authors are much more fascinating reads, partly because their work is so immersed in the present.

    Jennifer Egan

    Jennifer Egan is a writer currently working out of Brooklyn, most recently recognized for her Pulitzer-Prize winning novel A Visit from the Goon Squad, released in 2010. The novel is called a novel but it reads more like a short story collection, with thirteen chapters cataloging the lives of interconnected characters across several decades. The characters deal with disappointment in their careers (mostly centered on the music industry) and in love, with the unrelenting passage of time driving the theme of every story. Seemingly insignificant characters in one story will reappear as the main character in a story several hundred pages later with new dimension and nuanced development. A character who you first encountered in high school will end up a completely different person by the last time you see them. Each story also follows a slightly different narrative structure; one story is even written in Power Point! I highly recommend any story in Egan’s “novel,” as they can all be enjoyed independently of each other.

    Sherman Alexie

    Sherman Alexie is a Native American author who writes about being a Native American in America, but the themes in his stories are relatable on a universal level. His short story collection The Toughest Indian in the World, published in 2000, is probably the best example of Alexie’s outstanding talent as a short fiction writer. Among his best stories in the collection is “Dear John Wayne,” an elderly Native American woman’s recollection to a professor about an affair she had with John Wayne over 100 years ago. More than just about being a Native American, the focus of Alexie’s stories can be distilled into the broader theme of identity. Who are you, what does it mean to be who everyone says you are, and how is that different from what you see in the mirror every day? His stories are often funny, and sometimes harsh and bleak in their subject matter, but they always ring true.

    Haruki Murakami

    Haruki Murakami became a superstar writer with his surrealist novels blending everyday life in Japan with unexplainable, even psychedelic events that make his characters question the nature of reality. But for all his mind-bending fiction, Murakami has also cultivated a strong collection of simple but powerful short stories. His collection After the Quake, published in 2000, features stories roughly associated with events following the 1995 earthquakes in Kobe, Japan. The stories reflect upon the unexpected events that can completely reshape ordinary life. The stories may initially read as breezy portraits of idiosyncratic characters, but look closer and you’ll see a depth of meaning behind every passage.  Even though the stories are translated from Murakami’s Japanese, they don’t seem to lose any narrative impact as they weave between the lives of Japanese people trying to cope with events beyond their control.

  • A selection of my strangest gifts ever given

    I write domestic grotesque fiction, which is a term I think I made up, but is quite suiting to the themes and content of my stories and books. The most famous short story that I think would fit into the domestic grotesque genre is “Good Country People” by Flannery O’Conner (visualized quite creepily in this short film from the 1960s and quite cheesily in this student clip). Take a family situation—usually some sort of broken family dynamic—mix in something grotesque—possibly morbid but not necessarily—and you’ve probably got domestic grotesque.

    As you can imagine, Christmas is a fun time for my family.

    I’ve given quite a few quirky gifts. Though none could be tagged as grotesque, they are representative of the type of mind that would write a domestic grotesque story, I think. Tis the season and all that, so I figured I would share a few that I’ve so graciously given over the years.

    Kangaroo Scrotum change purse

    Lucky Recipient: uncle

    Yep, it’s a real kangaroo scrotum. I bought one for myself years ago and still use it to this day. Quite durable, those marsupial nut sacks.

    Remote Triggered Farting Bear

    Lucky recipient: sister

    Elegantly simple. Place bear near unsuspecting grandmother. Press remote button. Watch rest of family pretend to ignore what they assume is just a more audible version of what grandma does all the time.

    Huggable Swearing Bear

    Lucky recipient: sister

    Elegantly simple. Place bear near unsuspecting grandmother. Tell grandmother to hug bear. Watch rest of family pretend not to be embarrassed as we hear an audible version of what grandma is thinking all the time.

    Zebra/Tiger Table

    Lucky recipient: mother.

    My mother refused to tell me what she wanted for Christmas, so I taught her a lesson by giving her a bunch of stupid crap. This table is probably the stupidest. Lesson learned, mom. I actually gave a zebra table (sans the tiger), but I couldn’t find a picture of it anywhere online. Though I think I like this one better. 2011 gift idea!

     

    Bath towel with my giant face on it

    Lucky recipient: mother

    I specifically made sure to call this gift a bath towel, rather than a beach towel or dish towel, so as to enhance the creepy factor. That face is actual size…if my face suffered from Elephantiasis. that face is actually about the size of a couch cushion. Bonus funny: I’m my mother’s only son.

     

    Way-too-old child footprints

    Luck recipient: mother

    You remember those cute infant-to-toddler foot print pictures that children often make for their parents. This is kinda like that except instead of ohhh-ing and awwww-ing there was much ewwww-ing and therapist calling. I actually think this was a Mother’s Day gift. Either way, ha!

    Might I recommend you do the same? Creep out your family by gifting one of the items above. Or, better yet, mix in some bookage and give a copy of one of my books. Click below to go to heaven.