Tag Archives Douglas Coupland

Marketing a book in an increasingly visually driven society is a tough role. Not to mention the ever decreasing number of people who actually read (books that is, not this stupid blog). According to statistics from sources that sound legit* 80% of U.S. families did not buy or read a book last year [2002]. I'm hoping this figure can be taken literally to mean that these families did not physically purchase the book as a single group, with each member holding an edge of the book and simultaneously placing it on the bookstore counter. I would have never thought any family to do such a thing, so really the 20% of families who do is pretty eye opening. Unfortunately, the literal interpretation is a ridiculous dream. The truth is, most people simply do not read books. But don't fret my fellow 20%-ers. Veronis, Suhler & Associates investment banker** says that…