Marketing a book in an increasingly visually driven society is a tough role. Not to mention the ever decreasing number of people who actually read (books that is, not this stupid blog). According to statistics from sources that sound legit* 80% of U.S. families did not buy or read a book last year [2002]. I’m hoping this figure can be taken literally to mean that these families did not physically purchase the book as a single group, with each member holding an edge of the book and simultaneously placing it on the bookstore counter. I would have never thought any family to do such a thing, so really the 20% of families who do is pretty eye opening. Unfortunately, the literal interpretation is a ridiculous dream. The truth is, most people simply do not read books.
But don’t fret my fellow 20%-ers. Veronis, Suhler & Associates investment banker** says that each day in the U.S., people spend 4 hours watching TV, 3 hours listening to the radio and 14 minutes reading magazines. Why is this good? Because more and more authors are turning to just such TVs (or computer monitors; they’re both square and full of pixels) in order to push their wares.
Here are a couple of my favorites:
Douglas Coupland’s 3 spot campaign for his novel, Gum Thief (a YouTube page)
Dennis Cass’s spot for his memoir, Head Case:
[media url=”http://www.youtube.com/watch?v=yxschLOAr-s”]
Oddly enough however, I don’t own either of the two advertised novels. The ads worked well for me aesthetically, but considering my current stack of 53 too-read books I’m just not in the market for more quite yet. So consider this post simple word-of-screen advertising.
* Jenkins Group, inc; they have the word “group” in their name. Nothing more is needed to connote reputability.
** Why is an investment banker devoting time to these sort of statistics? I don’t care; they are associates! See above asterisk for the power of organizational tags.
