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No matter the reality, books feel to most of us like the last bastion of commercially untouched culture available to us. We see product placements in every TV show and movie, and ads occupying every inch of livable off-screen space, but books seem to be pretty much ignored by advertisers. Why is this? I’ve been hired by Caleb J. Ross Enterprises to explore this question. Oh, and for all of your enterprising needs, call on Caleb J. Ross Enterprises: “Enterprising Since Even Before Star Trek.” Mentioned in the video: Unexpected Literary References blog category: https://calebjross.com/category/lit-references/

(part of my ongoing Unexpected Literary References series) The title from this September 25th, 2012 episode is a take on the James M. Cain novel, The Postman Always Rings Twice. This makes two book references in a row. Not only is this not the first time Conan has referenced a literary work in his episode titles, it's not even the first time he's referenced The Postman Always Rings Twice. Someone at the Conan O'Brien show must have a bit of a Cain boner.

(part of my ongoing Unexpected Literary References series) The title from this September 24th, 2012 episode is obviously a take on Catcher in the Rye. This isn't the first time Conan has leveraged a book title for a show title.

(part of my ongoing Unexpected Literary References series) The title of the November 14th episode of Conan is adapted from the James M. Cain novel The Postman Always Rings Twice. This is a bit of a ballsy move, as reading does not seem to be a primary cultural referent these days (even though The Postman is one of the more famous novels out there).Then again, I may give TV too much credit here; the Conan title references are notoriously obscure. I'm quite sad; I was hoping to keep this ol' blog honest and almost 100% cartoons. But I suppose Conan O'Brien is a bit of a cartoon.

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