Beautiful You seems to be Chuck Palahniuk’'s response to and commentary on the popularity of 50 Shades of Grey series and the proliferation of commercial erotica born from that series. But Beautiful You never rises to the deep social analysis that Palahniuk’s early stuff does. Beautiful You remains simply clever and superficial, becoming more a book belonging to the commercial erotica genre rather than a commentary on it. But still, it's a damn fun read.