When I’m not authoring mind explosions, I spend part of my time professionally involved with social media. One of the items my company stresses with our clients is that social media is not about pushing a message of product, product, product. It’s about engaging with customers and potential customers on a personal level. This means breaking the traditional advertising bullhorn approach of “BUY THIS NOW” with quips about the weather or TV shows, for example (though perhaps still tangentially related to the company’s product line). For most companies, dialog sans advertising is a foreign concept. For authors, this should be easy. Authors are their books Authors are inextricably linked to their products in a way that traditional companies are not. Denis Dutton in The Art Instinct: Beauty, Pleasure, & Human Evolution explores the idea that fiction always concerns and navigates three persons, one of whom is the author. “There is…