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Recently, I was kindly invited to participate in a panel on social media during the 2011 AWP (Association of Writers and Writing Programs) conference in Washington DC. Joined by Tanya Egan Gibson, Dan Blank, Bethanne Patrick, Christina Katz, and moderator Jane Friedman, the panel succeeded in opening up and emphasizing both the possibilities and importance of social media in developing an author’s platform.

Having never before participated in an AWP panel (though I have attended many), I was initiated only from the perspective of an audience member. Knowing that an uninteresting topic coupled with boring presenters may drive the audience to mutiny, I came prepared to be as concise and witty (hopefully) as possible. Overall, I consider my effort a success. Of course, having the aforementioned panelists at the dais made failure near-impossible.

I’ve argued before that and author should openly embrace social media; the goal of both online social engagement and book-bound literary endeavors are the same: communicating on a human level. While naysayers abound, the consistent monologue about the form (such as this very AWP panel) seems to slowly be cultivating a more accepting and even more eager mindset.

Listen to the entire panel at The Velvet Podcast, here. Or you can subscribe to The Velvet Podcast via Feedburner, Podcast Alley, or iTunes.

Here’s the official description of the panel:

The Art and Authenticity of Social Media: Using Online Tools to Grow a Community. (Jane Friedman, Tanya Egan Gibson, Dan Blank, Bethanne Patrick, Christina Katz, Caleb J. Ross)

Social media is easy to disparage as meaningless socializing, undignified shilling, or time better spent writing. Yet sharing information online and having conversations with readers is critical to spreading the word about what you (or your organization) does. Online community building can help develop a long-term readership, plus open up new opportunities.

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