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This week I talk about the necessary entrepreneurial spirit of the contemporary author. I know; “boooooooooo” you say. Me too. But the fact is that publishers, even (perhaps especially) independent and small press publishers are relying more and more on the marketing savvy of the author. Is this fair? Probably not. Is it the reality? Definitely yes.

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Photo credit: http://www.flickr.com/photos/rainerebert/

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