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Authors, you have to promote yourself. You can’t avoid it. But you can reinterpret what “promotion” means. Gone should be the negative connotations and skewed associations. Promotion should be embraced. At its core, promotion is simply a way to get readers to you books. As an author, you want people to read your books, right? No. Oh. Then go write a diary and quit muddying the waters for the rest of us!

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photo credit: Chris Devers

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