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What is the value of a Goodreads.com book Giveaway? 93% of entrants had never heard of me. 88% plan on reading my books.

February 25, 2012

Does giving away your books lead to more readers, and in turn, more fans? I’ve long read of the marketing effectiveness of giving away books using the Giveaways option at Goodreads.com. And though I’ve conducted one giveaway in the past (for Stranger Will) I’ve not yet been able to confidently attribute any gains in readership or sales due to that giveaway. With this attribution gap in mind, I set out to conduct a giveaway for As a Machine and Parts, that would allow me to more precisely measure the value of a Goodreads.com user. My conclusion: a Goodreads.com user stands a great chance of becoming a reader. The setup I listed a 2 copy giveaway for As a Machine and Parts to take place between 2/3/2012 and 2/15/2012. During this time the giveaway received a total of 398 entries. After the giveaway was closed for entries, I followed up with…

I lost $ 75.48 on a Facebook ad campaign, and you can too! -OR- Can Facebook ads sell books? Quick answer: no. Long answer: noooooooooooooooo.

December 14, 2011

(part of my ongoing Search Engine Optimization for Authors series[ref]I understand that paid search ads aren’t traditionally umbrellaed under search engine optimization. However, because tracking and optimization is involved, I’m including it in the series[/ref]) Part of being a great author-marketer is knowing how to filter promotion time wastes from time worthwhiles. Some options are simple to filter. “Should I do a Goodreads.com giveaway to attract potential readers?” Yes (all it costs is the price of a few copies of a book to receive interest from hundreds of readers). “Should I rent a billboard for a month?” No (billboards offer either 1) travel-oriented products/services or 2) products with a high profit margin). Some options aren’t so simple. And in the case of the Facebook ad, prominence adds to the should I or shouldn’t I debate. Well, I’m here to help.

How do readers choose books? (Poll Results)

October 16, 2011

I’m a data nerd. I’m a spreadsheet and chart nerd. Therefore, I could have made this lede a bit shorter and simply said “I’m a nerd.” Recently, I conducted a very unscientific poll on Twitter and Facebook, asking a general group of readers how they decide what to read when choosing a book. While this is an admittedly small poll with a slight slant toward people I know, even if tangentially (they are connected to me via Facebook and Twitter in some way), I feel the findings are still valid, at least as part of a possible larger survey. If anyone has the resources to conduct a larger poll, contact me. I’d love to see the data. Here are the results: Observations: It has long been said that word of mouth is the best advertising for books, so it is slightly surprising to see “Recommendations” appear 3rd on the list.…