Category Archives Marketing & Promotion

I’ve been accused of being a bit of a literary snob. Mostly by best-seller groupies who smell like trade paperbacks and poverty. Why don’t you go save a few dimes at a used blog store, and leave the shiny new posts to those of us with taste! /UNDESERVED SENSE OF ENTITLEMENT My justification for being a literary snob (literob?) always has been that if a book is best-selling and intellectually easily accessible, then it likely isn’t confronting dangerous (i.e., important) topics. I want to believe that fiction should be more than entertainment. For the most part, I still agree with this logic. But a few months ago, at the AWP Conference in Denver, CO, I came to a bit of a realization, with some help from author Tod Goldberg. I realized that despite any drive to challenge the established format or structure of fiction, it is the story itself that keeps readers reading. I wanted to believe that a unique concept, or beautiful language, or inventive formatting alone could carry a book-length work. But no, it cannot. A book told from the perspective of a cancerous cell? Conceptually unique, but no. A book intimately describing that cancerous cell? Beautiful language, but no. A book giving dialog to every cancerous cell in a body, matching the text color to the cell color? Inventive formatting, but no. A book that imbues a cancerous cell with character traits similar to a human while putting that cell in a morally conflicted position? Sure. My fault rested not entirely with the assumed intellectual ease of commercial (vs. literary) writing, but also with the ill-conception that plot-driven genre fiction is somehow weaker and easier to write than a high-Art piece of literary fiction. This opinion was birthed in college, where I first began to read and write. Had I read as a child, I may have understood the basal importance of plot long ago. But my literobbery was rooted in college, too late to let aesthetics matter. I was a head case (vs body case) from the beginning. Now, five years post-graduation, a degree in-hand, and without a writing career that nullifies a day job, I’ve started to wonder about the role a university education plays in a writer’s life. Note: I wouldn’t trade my university experience for anything; I love being a literob. But I do wish that a stronger focus would have been placed on the writer’s career, and less on the writer’s life. [pullshow]This is where Tod Goldberg comes in. During a panel titled Crime, Horror, Sci‐Fi, and Fantasy… Seriously, Goldberg, almost in passing, mentioned that [pullthis]he teaches his writing classes as though they were part of a trade program, meaning that he trains his students for actual jobs.[/pullthis] This goes against the traditional goal of a university writing program, which places almost no focus on job prospects, instead opting for a focus on intellectual ends (proselytizing [convincing students that their money is well-spent], pedagogy [teaching students to be teachers who in turn put their students in similar job-less positions], and how best to embed asides within parenthesis [I like to use brackets]). If someone loves to weld, they go to a welding school to learn to be a professional welder. If someone loves to write, shouldn’t they go to a writing school to learn to be a professional writer? The key word being “professional,” meaning, to get paid doing so.