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The people in my head often ask me, “Caleb, how are you seemingly in so many places online at once?” The simple truth is: magic. But not everyone is born with this gift (or curse, depending on which side of the superhero spectrum I’m internally agonizing over at the time). Over the years I’ve built up a failsafe system, though, so should Cash-4-Kryptonite stores suddenly saturate my suburb, I’ve got measures in place. Here’s my method. 1. Establish a “content spring” I’m an organization nut. I need structure to survive. Online, when new social media networks materialize daily, organization can be tough. It is important to establish a “content spring,” a source from which most of your content will originate. The goal being to focus content creation efforts in a single place to avoid feeling overwhelmed by so many points of entry. In a perfect world, with perfect organization, you…

Does giving away your books lead to more readers, and in turn, more fans? A few weeks ago I conducted a pretty in-depth study regarding the effectiveness of a Goodreads.com book giveaway in which I found that 93% of entrants had never heard of me and 88% planned on reading my books. Couple that with 51% of entrants signing up for my email newsletter, and the giveaway was well worth the two books I sacrificed. Science must be repeatable, right? A couple of weeks ago I ended yet another giveaway. The Setup I listed a 2 copy giveaway for I Didn’t Mean to be Kevin to take place between 3/14/2012 and 3/31/2012. During this time the giveaway received a total of 378 entries. After the giveaway was closed for entries, I sent a 9 yes/no question questionnaire to 222 entrants. 156 entrants could not be sent the questionnaire, either because I know…

The first of my hopefully long-running contributions to Phil Jourdan's Slothrop blog is now live. The title, Writing a Book Doesn't Make You an Author, isn't meant only to be an attention grabber, but is actually true. I know, truth, right. Here's a taste: The role of author has transformed almost as drastically as has media distribution support system. Authors can no longer be expected to simply produce content. Anyone with $10, a manuscript, and access to the internet can get a book listed on Amazon within minutes. Rather, the role of the author is to be an active, participating member of a book-loving community—by both consuming and creating content—and most importantly by legitimizing the importance of the literary community itself to those who may not be a part of it. Head over to Slothrop to read the post. Leave a comment. Let Phil know how much you love the…

I am honored to have been asked to teach a couple of sessions at the 2012 Tallgrass Writers Workshop at Emporia State University in June. If you will be in the Emporia area, you should register. Let me manipulate your mind to reflect my morbid desires. THE POWER!!!! I'll be teaching: PLANTING A STORY: How to Grow a Plot from a Single Seed Author Stephen Graham Jones has said that many of his story ideas stem from misheard conversations. This session will explore the process of building an entire story from practically nothing, with special consideration given to dismantling the sham known as writer’s block. SURVIVING ONLINE: Why Social Media is Not a Waste of Time for Authors Some writers claim that time spent engaging in social media is time wasted. But what is an author but a communicator of ideas, and what is social media but a platform for…

When anthology editor S.S Michaels approached me last year about contributing a story to the Ice Picks: Most Chilling Stories from the Ice Plaza anthology, I hesitated for a moment. I never thought of what I write as horror. Grotesque? Sure. Morbid? Sometimes. Horror? No. But the more I thought about it, the more I accepted that a stretched definition of horror (never mind that I didn't even consider a narrow definition at all) could very well encompass my work. Other people have thought of my work as horror, so I broke down and thought of the solicitation as a challenge. I came up with "Different People Entirely," a story of a breaking family that embarks on a vacation to the Ice Hotel in Scandinavia. How does the family fare? Read for yourself. The anthology contains stories from the following authors: Jeremy C. Shipp Caleb J. Ross Robert R. Best David…

It’s been only two days since I started my Annoying Links test, and though I originally intended to stretch the test for a full week, I am going to cut it short. Why? A couple of reasons. One, I simply feel dirty posting links everywhere (even though I stated very explicitly up-front that the links were for study purposes only). Two, though only two days have gone by, the test isn’t looking too positive. The abbreviated results Will posting self-promotional links in social network comments lead to book sales? Maybe. But is feeling like a dirty sales person worth it? No. The process Over the course of 2 days, I posted a total of 42 comment replies on Facebook and Google+, each containing two links at the end of the post. The posts themselves were genuine responses to comments, things I would have posted even if I weren’t conducting a…

UPDATE: The results of this annoying link test can be found by clicking here (If you got to this page via an annoying social media or blog comment link, keep reading. This is all for the sake of science.) I’m a data nerd. I’ve gone record stating such, and I’ll go on record again. Something about seeing charts and graphs and trending lines and mapping the effect of X to Y and…let me pause to catch my breath a bit. I am fresh off a really successful Goodreads.com user study thing, so I’m itching to get back to the spreadsheets. So why tell you this? I am going to conduct a week-long test of sorts that will probably be a bit more intrusive than most of my other studies. I’ve noticed a lot of incessant product whoring on forums, blog post comments, and social status updates. You know the kind:…

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