Does giving away your books lead to more readers, and in turn, more fans? I’ve long read of the marketing effectiveness of giving away books using the Giveaways option at Goodreads.com. And though I’ve conducted one giveaway in the past (for Stranger Will) I’ve not yet been able to confidently attribute any gains in readership or sales due to that giveaway. With this attribution gap in mind, I set out to conduct a giveaway for As a Machine and Parts, that would allow me to more precisely measure the value of a Goodreads.com user. My conclusion: a Goodreads.com user stands a great chance of becoming a reader. The setup I listed a 2 copy giveaway for As a Machine and Parts to take place between 2/3/2012 and 2/15/2012. During this time the giveaway received a total of 398 entries. After the giveaway was closed for entries, I followed up with…
Category Archives Charactered Pieces: stories
Bucket lists are generally grandiose compilations of big events with universal appear. So, you want to swim with the dolphins and go cave spelunking in Chile? Well, who the hell doesn’t want to do those things? Big events do not a compelling character make. I believe I’ve taken the bucket list concept to a much more satisfying place, one that celebrates happenstance and relative minutiae rather than expensive plane tickets and vacation photo fodder. For a long time, I’ve been paying attention to the unique moments of my life, ones that more often than not seem to materialize without any provocation, but that are nonetheless sources of pride. Here are a few examples of the accomplishments on my bucket list: Free alcohol drinks on an airplane (described here) Witness a light bulb burning out Make a day-stranger friend in an unfamiliar city (adapted to the non-fiction piece “A Chinese Gemini”…
All eBook versions of either Charactered Pieces or Murmurs: Gathered Stories Vol. One are only $0.99 from now through January 17th. Why January 17th? Because that is the official release date for my newest novel, I Didn't Mean to be Kevin. Just click a link below to go either directly to the Amazon Kindle store or to the Smashwords pages where other formats can be purchased (including NOOK, Sony, Kobo, iBooks, etc.) Please, spread the word if you are willing and able. This is a damn fine deal, I must say, and is a great opportunity to whet your appetite for the upcoming I Didn't Mean to be Kevin.
(part of my ongoing Search Engine Optimization for Authors series[ref]I understand that paid search ads aren’t traditionally umbrellaed under search engine optimization. However, because tracking and optimization is involved, I’m including it in the series[/ref]) Part of being a great author-marketer is knowing how to filter promotion time wastes from time worthwhiles. Some options are simple to filter. “Should I do a Goodreads.com giveaway to attract potential readers?” Yes (all it costs is the price of a few copies of a book to receive interest from hundreds of readers). “Should I rent a billboard for a month?” No (billboards offer either 1) travel-oriented products/services or 2) products with a high profit margin). Some options aren’t so simple. And in the case of the Facebook ad, prominence adds to the should I or shouldn’t I debate. Well, I’m here to help.
I write domestic grotesque fiction, which is a term I think I made up, but is quite suiting to the themes and content of my stories and books. The most famous short story that I think would fit into the domestic grotesque genre is “Good Country People” by Flannery O’Conner (visualized quite creepily in this short film from the 1960s and quite cheesily in this student clip). Take a family situation—usually some sort of broken family dynamic—mix in something grotesque—possibly morbid but not necessarily—and you’ve probably got domestic grotesque. As you can imagine, Christmas is a fun time for my family. I’ve given quite a few quirky gifts. Though none could be tagged as grotesque, they are representative of the type of mind that would write a domestic grotesque story, I think. Tis the season and all that, so I figured I would share a few that I’ve so graciously…
What follows is a conversation between myself and writer and Warmed and Bound editor, Pela Via. Why? We like chatting about ourselves. Or, read a much prettier version at Pela's blog.
Pela Via: Thanks for talking to me again, Caleb. You are one of the hardest workers in contemporary fiction; I always love a chance to corner you into a long, stifling conversation. Are you as prolific as you seem?
Caleb J. Ross: Prolific is a term that seems appropriate at first, but really a better way to say it would be "got lucky all at once." Stranger Will and I Didn’t Mean to be Kevin, the two 2011 novels, were both written a few years ago, each a year or so apart. And the novella also to be released this year, As a Machine and Parts, was written even later than the novels. This is all to say that I spent about eight years writing the books, but the one year release schedule implies otherwise. I'm actually quite the disappointment.
PV: Hardly. Your short work is everywhere. Do you plan to release any books in 2012?
CJR: As for 2012, nothing is contracted yet. But I have plenty to write.
PV: What do these two novels represent in your writing career?
CJR: The books both deal with parenthood, but from opposite angles. Stranger Will is about a parent not wanting his child. IDMtbK is about a child wanting nothing more than to have a parent. IDMtbK was written later, and I see it as a reaction to Stranger Will; it is both a personal goal (as in "now, let me see if I can to the opposite of what I just did") and a reader-based goal (as in "I had better show readers that I'm not as crazy as Stranger Will would imply").
PV: Do you feel more official this year, as a writer? I know it's not your first book, but Stranger Will is your first published novel. Has it helped your ego?
CJR: The ego has taken a bit of a stroke, for sure. What makes me feel the most validated with Stranger Will is that I have a lot of strangers commenting on the book. With Charactered Pieces, my first book, I would say about 70% of the readers knew me personally. With Stranger Will that number seems significantly different.
PV: I'm frightened of reaching that place where my work is just barely popular enough to be reviewed by non-friends (and consequently panned).
CJR: I wouldn't worry about having strangers review your work. I've found that the panning is about the same with strangers and friends. The difference being that friends tend to critique you as a person along with the work ("Wow, I can't imagine you writing something like this") whereas strangers tend to focus on the work itself.
PV: Interesting. So does it sting a bit more, then, when it comes from friends, if they have a complaint? Does it feel like they're speaking to your general ability as a human and writer?
CJR: Most of my friends who read early drafts are writers themselves, so I understand that all intentions are good. That said, it can still sting. But the sting is more because of my passion for the work rather than my relationship to the reader.
I have long known that Ben Tanzer is a fan of my story "An Optimist is the Human Personification of Spring" from my Charactered Pieces chapbook. Ben has been kind enough to tell me that very fact, saying to me that it is one of the most affecting stories he has read recently (even telling the world on his podcast). Simply stated, he likes the story, and his enthusiasm and praise is exactly the reason I write. So, when he posted some more praise at Matt Bell's blog, I once again felt the rush of what it means to truly be a writer. I can't think this man enough (and Matt Bell for hosting the post). "As the story unfolded, I knew it would go wrong, had to go wrong, and when it did, it took everything I had not to cry in the middle of the Red line "L" during the…